Curriculum Vitae
Skills
Technical SEO
Keyword Strategy
Content Optimization
SEMrush
MOZ
Screaming Frog
HubSpot
Salesforce
Lead Generation
Paid Marketing
Organic Marketing
Google Lighthouse
PageSpeed Insights
Performance Optimization
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Adobe Premiere Pro
Canva
Python
JavaScript
HTML5
WordPress
Drupal
AEM
Shopify
CSS
PHP
Campaign Management
A/B Testing
English (IELTS 8/9)
Swedish (Native)
Spanish (Basic)
German (Basic)
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Showreel
Marketing Manager Sweden & Norway (former SEO Specialist)
Company: Otovo
Location: Madrid, Spain (Hybrid)
In this role, I manage marketing strategies across Sweden and Norway, focusing on digital marketing initiatives, sales enablement, and customer acquisition. I am responsible for search engine optimization (SEO), web development, process automation projects, and managing email marketing campaigns to enhance customer engagement and drive sales. I analyze market trends and tailor campaigns to local preferences, ensuring alignment with sales goals.
I'm responsible for making sure we rank as high as possible for our tracked keywords in SEMRUSH and Google Search Console, directly supporting lead generation and sales efforts.
I take care of email deployment for the Swedish and Norwegian markets, ensuring A/B-testing occurs to facilitate better CRO and sales conversion rates.
Product Launch Marketing Strategist
Company: HAVADRID Std.
Location: Madrid, Spain (Hybrid)
I was responsible for the pre-market campaign for XUUTBOX Studio, including lead generation campaigns through social media marketing (Meta Ads and more) and CRM creation and automation using Airtable, Zapier, and custom JavaScripts. My efforts directly contributed to the successful launch and initial sales of the product.
Digital Properties Specialist
Company: VASS
Location: Madrid, Spain (Hybrid)
In this role, I helped manage and oversee the digital properties at VASS, including domains like vasscompany.com. I maintained the marketing space in Salesforce Cloud, building landing pages and emails for deployment to customers, while supporting broader marketing and sales needs. My work directly contributed to lead generation and customer engagement.
Designed and executed Salesforce Cloud email campaigns and landing pages for major customer engagement, achieving over 30% click-through rate (CTR) increase. Managed domain optimization on VASS’s digital properties, enhancing SEO and user engagement, which directly supported sales efforts.
Worked on several high-impact projects (including re-branding in 2023->2024) to maintain and improve digital properties across different platforms, ensuring alignment with sales and marketing goals.
Owner/Audio-Visual Agent
Company: MakingFilms Sweden
Location: Sweden
I founded MakingFilms to showcase my skills in audio/video and 3D/non-3D compositing. I offer high-quality video recording, professional editing, and timely delivery of finished and certified products. My work often involved direct sales and client acquisition, ensuring customer satisfaction and repeat business.
Lifecycle Coordinator
Company: Electronic Arts (EA)
Location: Spain
In this role, I worked with the Lifecycle Strategy team to determine when and where players see key content. I supported efforts to increase lifetime value, developed content strategies, and ensured efficient tracking and excellent delivery across various messaging channels. My work directly contributed to player retention and sales growth.
I designed and strategized a long-running email marketing effort for Battlefield 2042, which was part of a lifecycle approach aimed at recruiting new players, retaining current ones, and preventing player churn. This directly supported sales and player engagement.
Web & Content Manager
Company: Azets
Location: Stockholm, Sweden
I held a multifaceted role, handling SEM responsibilities, content creation (both written and video), and working on projects to enhance web presence and SEO performance. My work supported lead generation and sales efforts by improving online visibility and customer engagement.
Digital Marketing Manager
Company: SVEA Solar
Location: Stockholm, Sweden
I played a key role in the early startup phase of SVEA Solar, handling the marketing efforts through traditional and CRM strategies. I was responsible for growing the business through diverse marketing campaigns, which directly contributed to sales growth and customer acquisition.
Redaktör (Editor)
Company: Norstedts Juridik
Location: Stockholm, Sweden
As a Redaktör, I was responsible for producing high-quality legal and regulatory content, ensuring accuracy and compliance while also managing web updates and maintaining the editorial standards for nj.se. My work supported the company’s reputation and indirectly contributed to sales by maintaining a professional and trustworthy online presence.
Head of Production/Producer
Company: Playontv Europe
Location: Stockholm, Sweden
I led the production team, overseeing the development and delivery of multimedia content, coordinating with clients, creative teams, and vendors to ensure high standards in production quality. My role involved direct client interaction and sales support, ensuring projects aligned with client expectations and business goals.
Office Manager
Company: Stockholm School of Economics IFL Executive Education
Location: Stockholm, Sweden
I managed office administration, supported IT-related tasks, and assisted the marketing department with website launches. I ensured smooth operations and a professional environment for visitors, indirectly supporting sales and marketing efforts.
Salesman
Company: Teknikmagasinet
Location: Sweden
In this role, I sold a wide range of gadgets and electronics, developing skills in customer service and sales strategies that were crucial to my professional growth in handling challenging sales environments. This experience laid the foundation for my future roles in marketing and sales.