Curriculum Vitae

Skills

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Marketing Manager Sweden & Norway

Company: Otovo
Location: Madrid, Spain (Hybrid)
In this role, I manage marketing strategies across Sweden and Norway, focusing on digital marketing initiatives. I am responsible for search engine optimization (SEO), web development, process automation projects, and managing email marketing campaigns to enhance customer engagement. I drive market growth by analyzing trends and tailoring campaigns to local preferences.

May 2024 – Present
Otovo Website SEO

I'm responsible for making sure we rank as high as possible for our tracked keywords in SEMRUSH and Google Search Console.

I take care of email deployment for the Swedish and Norwegian markets alongside other and ensure A/B-testing occurs to facilitate better CRO.

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Product Launch Marketing Strategist

Company: HAVADRID Std.
Location: Madrid, Spain (Hybrid)
I was responsible for the pre-market campaign for XUUTBOX Studio, including lead generation campaigns through social media marketing (Meta Ads and more) and CRM creation and automation using Airtable, Zapier, and custom JavaScripts.

Feb 2024 – May 2024
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Digital Properties Specialist

Company: VASS
Location: Madrid, Spain (Hybrid)
In this role, I helped manage and oversee the digital properties at VASS, including domains like vasscompany.com. I maintained the marketing space in Salesforce Cloud, building landing pages and emails for deployment to customers, while supporting broader marketing needs.

Sep 2023 – Feb 2024
Portfolio Image for VASS

Designed and executed Salesforce Cloud email campaigns and landing pages for major customer engagement, achieving over 30% click-through rate (CTR) increase. Managed domain optimization on VASS’s digital properties, enhancing SEO and user engagement.

Worked on several high-impact projects (including re-branding in 2023->2024) to maintain and improve digital properties across different platforms.

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Owner/Audio-Visual Agent

Company: MakingFilms Sweden
Location: Sweden
I founded MakingFilms to showcase my skills in audio/video and 3D/non-3D compositing. I offer high-quality video recording, professional editing, and timely delivery of finished and certified products.

Dec 2010 – Feb 2024
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Lifecycle Coordinator

Company: Electronic Arts (EA)
Location: Spain
In this role, I worked with the Lifecycle Strategy team to determine when and where players see key content. I supported efforts to increase lifetime value, developed content strategies, and ensured efficient tracking and excellent delivery across various messaging channels.

Apr 2021 – Apr 2023
Battlefield 2042 Email Communication Example

I designed and strategized a long-running email marketing effort for Battlefield 2042.

The emails was part of a lifecycle approach, aimed at recruiting new players, keeping current ones and preventing player churn.

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Web & Content Manager

Company: Azets
Location: Stockholm, Sweden
I held a multifaceted role, handling SEM responsibilities, content creation (both written and video), and working on projects to enhance web presence and SEO performance.

Feb 2019 – Dec 2019
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Digital Marketing Manager

Company: SVEA Solar
Location: Stockholm, Sweden
I played a key role in the early startup phase of SVEA Solar, handling the marketing efforts through traditional and CRM strategies. I was responsible for growing the business through diverse marketing campaigns.

Apr 2018 – Jan 2019
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Redaktör (Editor)

Company: Norstedts Juridik
Location: Stockholm, Sweden
As a Redaktör, I was responsible for producing high-quality legal and regulatory content, ensuring accuracy and compliance while also managing web updates and maintaining the editorial standards for nj.se.

Apr 2014 – Feb 2018
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Head of Production/Producer

Company: Playontv Europe
Location: Stockholm, Sweden
I led the production team, overseeing the development and delivery of multimedia content, coordinating with clients, creative teams, and vendors to ensure high standards in production quality.

Jan 2012 – Jun 2013
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Office Manager

Company: Stockholm School of Economics IFL Executive Education
Location: Stockholm, Sweden
I managed office administration, supported IT-related tasks, and assisted the marketing department with website launches. I ensured smooth operations and a professional environment for visitors.

Dec 2009 – Jan 2012
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Salesman

Company: Teknikmagasinet
Location: Sweden
In this role, I sold a wide range of gadgets and electronics, developing skills in customer service and sales strategies that were crucial to my professional growth in handling challenging sales environments.

Aug 2008 – Dec 2009