Curriculum Vitae & Portfolio
Skills
A broad, hands-on skill set across marketing, Martech development, and creative production.
Use the filter to explore different areas, from sales & marketing to SEO and web performance to full-scale media production.
Technical SEO
Keyword Strategy
Content Optimization
SEMrush
MOZ
Screaming Frog
HubSpot
Salesforce
Upsales
Lead Generation
Paid Marketing
Organic Marketing
Google Lighthouse
PageSpeed Insights
Performance Optimization
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Adobe Premiere Pro
Canva
Python
JavaScript
React.js
Next.js
TypeScript
Tailwind CSS
HTML5
WordPress
Drupal
AEM
Shopify
CSS
PHP
Campaign Management
A/B Testing
English (IELTS 8/9)
Swedish (Native)
Spanish (Basic)
German (Basic)
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Showreel
Marketing Manager (freelance role)
Company: Ecoclime Group AB
Location: Sweden (Remote / Consultant)
I was responsible for all strategic and operational marketing, including copywriting, content strategy and editorial quality. I wrote, edited and SEO-optimized website and landing-page copy for prioritized target groups such as housing associations, renovation projects and commercial property owners. I also produced email and newsletter copy, Google Ads and LinkedIn Ads messaging, product sheets, sales materials and press releases, working closely with the sales team to support lead generation and conversion.
Selected work
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Website development, copywriting and SEO work for Ecoclime Group and the Evertherm product. -
Interactive Evertherm conversion calculator built around the different needs of housing cooperatives, renovation projects and new-construction property owners.
A central part of my work was translating a complex technical product into clear, persuasive customer communication. For Evertherm, a circular energy system capable of recovering up to 95% of the heat in wastewater, I developed benefit-led copy for web pages, campaigns, sales materials and customer communications. I also led website development and created a new interactive calculator as a conversion tool for three core segments: housing cooperatives, property owners improving existing buildings through renovation projects, and property owners or developers planning new construction. Each route used segment-specific inputs, assumptions and messaging to show how Evertherm could address energy use, operating costs, property value, financing opportunities and sustainability goals, while giving qualified visitors a clearer path to contact the sales team. I also wrote and coordinated press releases covering financial reports, key recruitments and major business updates, while supporting sales enablement, conversion optimization, IT administration and the company’s first AI project.
Marketing Manager Sweden & Norway (former SEO Specialist)
Company: Otovo
Location: Madrid, Spain (Hybrid)
In this role, I managed marketing strategy across Sweden and Norway, combining SEO, copywriting, web development, email marketing, process automation and sales enablement. I wrote, edited and localized customer-facing copy for SEO landing pages, website content, lifecycle emails and campaign assets, adapting messaging to Swedish and Norwegian market needs. I also aligned content and paid-channel activity with customer acquisition, conversion and ROAS goals.
Selected work
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Website and SEO work for the Swedish and Norwegian markets. -
Electricity-use calculator that turned informational content into an interactive estimate based on appliance power, usage time and electricity price. -
Responsive energy guide helping top-of-funnel visitors identify common sources of unnecessary household energy use. -
Swipeable refrigerator guide connecting solar generation to an everyday household use case in a clear, mobile-friendly format.
I researched search intent and produced or improved keyword-targeted copy to strengthen rankings in Semrush and Google Search Console while supporting lead generation and sales.
To improve the conversion potential of blog traffic, I built a custom HTML generator that allowed the SEO team to quickly create responsive, PageSpeed-friendly quizzes, calculators and information galleries without rebuilding every component from scratch. These tools made top-of-funnel articles more interactive and helped visitors connect educational content with their own energy use and the practical value of solar.
I also wrote, edited, localized and deployed email campaigns for the Swedish and Norwegian markets, using A/B testing to improve engagement, CRO and sales conversion rates.
Product Launch Marketing Strategist
Company: HAVADRID Std.
Location: Madrid, Spain (Hybrid)
I was responsible for the pre-market campaign for XUUTBOX Studio, including positioning, campaign copywriting and lead generation through Meta Ads and other social channels. I developed landing-page copy, CRM messaging and customer-facing content, while building CRM processes and automation using Airtable, Zapier and custom JavaScript.
Selected work
For the XUUTBOX Studio pre-launch campaign, I developed audience-focused messaging and copy across ads, landing pages, lead-generation forms and CRM communications. The work combined copywriting and content production with hands-on campaign execution, technical automation and conversion-focused iteration.
Digital Properties Specialist
Company: VASS
Location: Madrid, Spain (Hybrid)
In this role, I helped manage VASS’s digital properties, including vasscompany.com, first in WordPress and later during its migration to AEM. I combined web management with copywriting and content editing, producing and refining landing-page copy, Salesforce Marketing Cloud emails and other customer-facing communications. The work supported lead generation, brand consistency, sales activity and customer engagement.
Selected work
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VASS email, landing-page and digital-property work.
Wrote, edited, built and deployed Salesforce Marketing Cloud email campaigns and landing pages, contributing to an increase of more than 30% in click-through rate. I also optimized website content and digital properties for SEO, usability and customer engagement.
I supported several high-impact projects, including the 2023 to 2024 rebrand, by reviewing and adapting copy across platforms to maintain editorial quality, brand consistency and alignment with marketing and sales goals.
Owner/Audio-Visual Agent
Company: Fallrep Marketing
Location: Sweden/Spain
I founded Fallrep Marketing to provide audio-visual production, content creation and digital marketing support. Alongside video, editing and 3D and non-3D compositing, my work included copywriting and content editing for websites, service pages, campaigns, client communications and sales materials, often optimized for search visibility and conversion. I also managed direct sales, client acquisition and project delivery.
Lifecycle Coordinator
Company: Electronic Arts (EA)
Location: Spain
In this role, I worked with the Lifecycle Strategy team to determine when, where and how players received key communications. Supporting the seasonal live-game plan, I coordinated lifecycle campaigns across email and in-game channels and was responsible for ensuring communications were planned, produced, localized, scheduled and delivered for new seasons, patches, events and content releases. I also ran startup in-game communications that surfaced new content directly to players. In parallel, I managed the localization (LOC) workflow for in-game communications across 10+ languages, coordinating source copy produced via internal tools, reviewing returned translations for terminology, consistency and character limits, and preparing the localized strings for delivery.
Selected lifecycle work
Seasonal and live-service email communications
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Season 1 service-update email supporting Patch 1.2, including the Kaleidoscope map overhaul and wider gameplay improvements. -
Season 1 content email promoting the Exposure map and directing players toward the latest gameplay and Specialist updates. -
Season 2 Master of Arms launch email summarizing the new map, Specialist, Battle Pass, vehicles and weapons. -
The Liquidators limited-time event email, structured around event dates, Tactical Conquest, missions, rewards and exclusive cosmetics. -
Season 3 Escalation launch email presenting the new map, Specialist, Battle Pass, weapons and vehicle in one seasonal overview.
In-game communications
These examples show communications I helped bring from seasonal planning to player delivery. I coordinated their production and execution as part of the lifecycle strategy supporting Battlefield 2042's live-game plan, aligning stakeholders, assets, timing, targeting, localization and delivery across email and in-game placements.
Web & Content Manager
Company: Azets
Location: Stockholm, Sweden
I held a multifaceted role spanning SEM, copywriting, written and video content production, CRM and website development. I wrote, edited and optimized copy for web pages, landing pages, campaigns and customer communications, balancing search intent, brand clarity and conversion goals. My work improved online visibility, customer engagement and lead generation.
Digital Marketing Manager
Company: SVEA Solar
Location: Stockholm, Sweden
I held a broad marketing role during SVEA Solar’s early growth phase, working across digital marketing, social media, CRM, website and blog content, campaign copy, video production and sales-support materials. I also managed traditional and large-format marketing, including roadside advertising and graphics for the sides of delivery trucks, adapting the message and creative execution across both B2C and B2B initiatives.
Selected work
As Marketing Manager, I covered much of the hands-on marketing execution needed by a fast-growing company. This included producing and publishing digital campaigns, social content and blog articles, supporting the website and CRM, creating video content, and developing large-format print assets for roadside placements and branded delivery vehicles. The Nordiska Kompaniet installation was an early B2B proof point that helped communicate SVEA Solar’s capabilities beyond residential solar.
Redaktör (Editor)
Company: Norstedts Juridik
Location: Stockholm, Sweden
As an editor, I wrote, copyedited, proofread and published legal and regulatory content, ensuring linguistic accuracy, factual precision, compliance and consistent editorial standards. I also managed web updates and content quality for nj.se. Beyond editorial work, I developed digital-first learning products and produced multimedia marketing content, including building the company’s in-house video studio and the production workflow for its legal e-courses.
Selected work
Juridiska e-kurser: in-house studio and digital course production
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I designed and built the in-house studio, including the camera rig, framing and a cost-effective teleprompter setup built around an iPad. -
End-to-end production included recording legal experts, managing presentation content, editing each course and coordinating review rounds with the subject-matter expert.
I produced the first batch of more than 15 legal e-courses for lawyers and other legal professionals completing continuing-education requirements. I handled the full production chain myself, from building and operating the studio to recording, post-production and expert feedback. I also created the course quizzes in the learning platform so participants could complete and qualify through the digital course itself. The digital-first format developed into a successful new revenue stream for Norstedts Juridik and Karnov Group. I produced and edited the courses until I left Norstedts Juridik in early 2018 to join SVEA Solar as Digital Marketing Manager.
Marketing and event video production
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Event video produced for the 2018 annual author party at Vasateatern in Stockholm. The YouTube player loads only after a visitor chooses to play it.
Alongside editorial and e-learning production, I created marketing videos and event content for authors, publications and company initiatives. This covered planning, recording, editing and delivery across both longer event productions and concise promotional formats.
Head of Production/Producer
Company: Playontv Europe
Location: Stockholm, Sweden
I led the production team, overseeing the development and delivery of multimedia content, coordinating with clients, creative teams, and vendors to ensure high standards in production quality. My role involved direct client interaction and sales support, ensuring projects aligned with client expectations and business goals.