Curriculum Vitae & Portfolio
Skills
A broad, hands-on skill set across marketing, tech, and creative production.
Use the filter to explore different areas, from sales & marketing to SEO and web performance to full-scale media production.
Technical SEO
Keyword Strategy
Content Optimization
SEMrush
MOZ
Screaming Frog
HubSpot
Salesforce
Upsales
Lead Generation
Paid Marketing
Organic Marketing
Google Lighthouse
PageSpeed Insights
Performance Optimization
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Adobe Premiere Pro
Canva
Python
JavaScript
React.js
Next.js
TypeScript
Tailwind CSS
HTML5
WordPress
Drupal
AEM
Shopify
CSS
PHP
Campaign Management
A/B Testing
English (IELTS 8/9)
Swedish (Native)
Spanish (Basic)
German (Basic)
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Showreel
Marketing Manager (freelance role)
Company: Ecoclime Group AB
Location: Sweden (Remote / Consultant)
I was responsible for all strategic and operational marketing. I created targeted content for our prioritized target groups such as housing associations, renovation projects and commercial property owners. The work included SEO-optimized communication, sales-driving campaigns through paid channels (Google Ads and LinkedIn Ads), content for the website ecoclime.se and the webpages for other companies in Ecoclime Group, newsletters, product sheets and coordination with the sales team for lead generation and publishing press releases.
Special focus is on promoting Evertherm, a circular heat energy system that enables up to 95% heat recovery from wastewater, by concretizing the value for customers and the climate. I work closely with the sales organization with materials, training and conversion optimization. I am also responsible for writing and coordinating press releases regarding the company, including financial reports, key recruitments and important business updates. Alongside being responsible for IT-administration, I also took key responsibilities for researching and building the first AI-project at the company.
Marketing Manager Sweden & Norway (former SEO Specialist)
Company: Otovo
Location: Madrid, Spain (Hybrid)
In this role, I manage marketing strategies across Sweden and Norway, focusing on digital marketing initiatives, sales enablement, and customer acquisition. I am responsible for search engine optimization (SEO), web development, process automation projects, and managing email marketing campaigns to enhance customer engagement and drive sales. I analyze market trends and tailor campaigns to local preferences, ensuring alignment with sales and paid channel goals, such as reaching a certain ROAS (SEA).
I'm responsible for making sure we rank as high as possible for our tracked keywords in SEMRUSH and Google Search Console, directly supporting lead generation and sales efforts.
I take care of email deployment for the Swedish and Norwegian markets, ensuring A/B-testing occurs to facilitate better CRO and sales conversion rates.
Product Launch Marketing Strategist
Company: HAVADRID Std.
Location: Madrid, Spain (Hybrid)
I was responsible for the pre-market campaign for XUUTBOX Studio, including lead generation campaigns through social media marketing (Meta Ads and more) and CRM creation and automation using Airtable, Zapier, and custom JS.
Fallrep Marketing is my independent digital marketing consultancy. I help B2B, SaaS and e-commerce businesses improve acquisition, conversion and customer communication through SEO, paid search, CRM, content production (video, VFX, 3D), websites and analytics. My work combines strategy with hands-on execution, from campaigns, landing pages and lifecycle flows to WordPress/CMS development, reporting and optimisation. I work comfortably across marketing, design and technical teams, without requiring a small committee to approve every button.
Digital Properties Specialist
Company: VASS
Location: Madrid, Spain (Hybrid)
In this role, I helped manage and oversee the digital properties at VASS, including domains like vasscompany.com (using WordPress at first, later migrated to AEM). I maintained the marketing space in Salesforce Cloud, building landing pages and emails for deployment to customers, while supporting broader marketing and sales needs. My work directly contributed to lead generation and customer engagement.
Designed and executed Salesforce Cloud email campaigns and landing pages for major customer engagement, achieving over 30% click-through rate (CTR) increase. Managed domain optimization on VASS’s digital properties, enhancing SEO and user engagement, which directly supported sales efforts.
Worked on several high-impact projects (including re-branding in 2023->2024) to maintain and improve digital properties across different platforms, ensuring alignment with sales and marketing goals.
Owner/Audio-Visual Agent
Company: Fallrep Marketing
Location: Sweden/Spain
I founded Fallrep Marketing to showcase my skills in audio/video and 3D/non-3D compositing. I offer high-quality video recording, professional editing, and timely delivery of finished and certified products. My work often involved direct sales and client acquisition, ensuring customer satisfaction and repeat business.
Lifecycle Coordinator
Company: Electronic Arts (EA)
Location: Spain
In this role, I worked with the Lifecycle Strategy team to determine when and where players see key content. I supported efforts to increase lifetime value, developed content strategies, and ensured efficient tracking and excellent delivery across various messaging channels. My work directly contributed to player retention and sales growth.
I designed and strategized a long-running email marketing effort for Battlefield 2042, which was part of a lifecycle approach aimed at recruiting new players, retaining current ones, and preventing player churn. This directly supported sales and player engagement.
Web & Content Manager
Company: Azets
Location: Stockholm, Sweden
I held a multifaceted role, handling SEM responsibilities, content creation (both written and video), and working on projects to enhance web presence and SEO performance. My work supported lead generation and sales efforts by improving online visibility and customer engagement via CRM.
Digital Marketing Manager
Company: SVEA Solar
Location: Stockholm, Sweden
I played a key role in the early startup phase of SVEA Solar, handling the marketing efforts through traditional and CRM (Salesforce) strategies. I was responsible for growing the business through diverse marketing campaigns, which directly contributed to sales growth and customer acquisition.
Redaktör (Editor)
Company: Norstedts Juridik
Location: Stockholm, Sweden
As a editor, I was responsible for producing high-quality legal and regulatory content, ensuring accuracy and compliance while also managing web updates and maintaining the editorial standards for nj.se. My work supported the company’s reputation and indirectly contributed to sales by maintaining a professional and trustworthy online presence.
Head of Production/Producer
Company: Playontv Europe
Location: Stockholm, Sweden
I led the production team, overseeing the development and delivery of multimedia content, coordinating with clients, creative teams, and vendors to ensure high standards in production quality. My role involved direct client interaction and sales support, ensuring projects aligned with client expectations and business goals.