Freelance Web Development
I build, fix and maintain websites across the full stack: frontend, backend, CMS work and the Martech integrations in between. Fifteen years of hands-on development in WordPress, Ghost, Shopify and more, always with a marketer's eye on conversion.
What this service is
Freelance web development for companies that need things built or fixed properly: sites, landing pages, calculators, lead-generation tools and integrations. I work across the full stack — HTML, CSS and JavaScript on the front, backend logic and custom functionality behind it — and I have shipped work in most of the CMS platforms you are likely to run: WordPress, Ghost, Shopify, Drupal and Adobe Experience Manager, plus landing pages in Salesforce Cloud, HubSpot and Klaviyo.
My background is as much marketing as development. I have run campaigns, owned CRM systems and improved conversion rates, so when I build something I am already thinking about the click after the page loads, not just the page.
This is for you if:
- Your site needs development work but not a full agency
- A landing page underperforms and nobody can say if it is the offer, the build or the load time
- You run WordPress, Shopify, Ghost or another CMS and want someone who already knows the tool
- Leads go missing between your forms and your CRM
- You want a developer who understands marketing, not just tickets
When to hire me: for a specific build or fix, before a redesign or migration, or when marketing needs development work done and IT does not have the time.
What I can help with
- Frontend builds and interface work in HTML, CSS and JavaScript
- Backend development, custom functionality and fixes
- CMS builds and maintenance in WordPress, Ghost, Shopify, Drupal and AEM: sites, themes and templates
- Landing pages and conversion-focused builds, including in Salesforce Cloud and HubSpot
- Calculators, interactive tools and lead-generation assets
- React, Next.js and TypeScript for app-like builds and interactive content
- CRM connections and data flows into HubSpot or Salesforce
- Integrations and automation using Airtable, Zapier and APIs
- Site speed, Core Web Vitals and technical SEO
- Tracking, analytics and tag setup
Not sure if your problem is code, content or configuration? That is a normal starting point.
Typical deliverables
- A new site, landing page or tool, built in your CMS and ready to publish
- Fixes and custom functionality on an existing site, documented so your team can maintain them
- A working CRM or automation integration, with data arriving where it should
- A measurably faster site, benchmarked before and after with Lighthouse and PageSpeed Insights
- Ongoing maintenance and small improvements on a monthly scope
How I work
Short intro call first. Defined builds get a fixed quote; fixes and ongoing work run hourly. I work directly in your CMS, hosting and repositories rather than locking you into mine, and I document what I change. For continuous needs I take monthly retainers, and some companies keep me on as a part-time contractor.
Relevant experience
I have built and maintained different websites and their CMS for over 10 years, almost always close to marketing and sales. At Otovo I was responsible for web development via Sanity and Ghost and managed the SEO for the Swedish and Norwegian markets. At VASS I managed digital properties like vasscompany.com and built landing pages and email campaigns in Salesforce Cloud and through my freelancing work I've both managed and built custom web solutions for my clients.
Example projects:
- Landing pages and conversion tools wired directly into a CRM
- Interactive React demos and calculators for lead generation
- Performance work that cut load times ahead of a campaign
Pricing
- Hourly development: €75–110/hr
- Half-day build or advisory session: €300–450
- Project work: from €750
- Ongoing monthly support: from €1,000/month
Part-time contractor setups are quoted on hours and responsibility. You get a fixed quote before we start.
Related reading
- Freelance web development: frontend, backend and the bit in between
- Page speed is a growth lever, not a vanity metric
- Two live React demos
Which CMS platforms do you work with?
I have built and maintained sites in WordPress, Ghost, Shopify, Drupal and Adobe Experience Manager, plus landing pages in HubSpot and Salesforce Cloud. After fifteen years across that many platforms, picking up whichever CMS you run is rarely a problem — the content structure matters more than the tool.
Do you take over sites built by someone else?
Yes, often. Inherited sites with little documentation are normal. I start with a quick review of the code, CMS setup and performance, then give you a ranked fix list before changing anything.
Do you do frontend, backend or both?
Both. Interface work in HTML, CSS and JavaScript, backend logic and custom functionality behind it, and React, Next.js and TypeScript when a build needs to behave like an app.
Can you connect the site to our CRM and marketing tools?
Yes — that gap is where much of my work sits. Forms, tracking and data flows into HubSpot or Salesforce, and automations with Airtable, Zapier and APIs. See sales & CRM development for the CRM side.
What does a small project look like?
A landing page, a calculator, a set of fixes or a speed cleanup, typically from €750. A half-day build or advisory session runs €300–450, and you get a fixed quote before work starts.