Latest

Jul
02
Page speed is a growth lever, not a vanity metric in 2026. Here's why.

Page speed is a growth lever, not a vanity metric in 2026. Here's why.

Most businesses treat page speed as a technical box to tick. It isn't. It's one of
6 min read
Jun
25
React code

Two live React demos

Carl Fallrep shows two live React.js-demos on this blog post about React.
15 min read
Jun
18
Person publishing in WordPress

E-E-A-T in the Age of AI: Why Experience and Trust Now Decide Who Gets Seen

If you have spent any time near SEO in the last few years, you will have run into four letters
4 min read
Jun
15
ChatGPT on a phone and desktop in the background

AI Is Altering Digital Marketing. This Is How I Stopped Worrying and Learned How To Use It.

Every few years, the marketing world gets handed a new "this changes everything." I've lived through
6 min read
Jun
13
Typical analytics overview

Sales Management, CRM Development & Marketing: Lead-Gen And Growth

It may seem obvious even to the layperson that all companies would want more leads. That makes sense. More leads
10 min read
Jun
06
Brainstorming session for marketers

Freelance Digital Marketing Services: Senior Support Without Hiring Full-Time

A lot of companies do not have a marketing problem. They have a capacity problem, a clarity problem, or often
6 min read
Jun
01
Typical overview of web traffic

SEO, SEA & SEM Consulting: Search Marketing Starts With Intent

My work in search marketing combines organic and paid thinking. I help with SEO audits, keyword research, technical SEO, content
5 min read
May
18
Carousel setup in HTML

Freelance Web Development: Frontend, Backend and the Bit in Between

Many websites do not fail reach their goals, such as more lead conversions on page. They usually fail because of
2 min read
May
13
Media uploading in Wordpress

Media Production, Content & Digital Communication

Before much of my work became SEO, SEM and digital marketing, I worked with video and digital content production, editing
4 min read