SEO, SEA & SEM Consulting
I help companies get more out of organic and paid search. SEO audits, keyword strategy, content planning and Google Ads reviews. It's senior freelance support without agency costs.
How I help as a contractor
Freelance search marketing consulting across SEO, SEA and SEM. I work with organic and paid search together, because that is how your customers actually use Google. You can hire me for a one-off audit, an ongoing retainer or hourly advisory work.
This is for you if:
- You get traffic but not enough leads or sales from it
- Your Google Ads spend keeps rising while results stay flat
- You want an SEO audit that ends in a priority list, not a lecture
- Your team runs marketing but nobody owns search
- You need Swedish, Norwegian or English search work handled by one person
When to hire me: before a redesign or migration, when ad spend feels inefficient, or when search has been running on autopilot for too long.
What I can help with
- SEO audits covering technical issues, content and site structure
- Keyword research and search intent mapping
- Content planning that targets buyers, not just readers
- Google Ads, Performance Max and Merchant Center reviews
- Campaign structure, budget priorities and low-intent spend cleanup
- Landing page and CTR improvements
- Tracking and reporting with Search Console, GA4 and SEMrush
- Localisation for Swedish, Norwegian and English markets
Not sure which of these you need? That is what the intro call is for.
Typical deliverables
- A prioritised SEO audit, ranked by impact and effort
- A keyword and content plan mapped to search intent
- A Google Ads account review with a concrete restructure recommendation
- Monthly reporting that says what to do next, not just what happened
- Implemented fixes when you want hands-on help rather than advice
How I work
Short intro call first. Then either a fixed-price audit or hourly advisory, depending on what you need. You get prioritised recommendations you can act on immediately, and I can stay on to implement them or hand them to your team.
Relevant experience
I have worked in search and digital marketing for over 15 years, in-house and freelance. At Otovo I was responsible for SEO and marketing for the Swedish and Norwegian markets, with rankings tracked directly against lead generation. At Ecoclime I ran SEO content, Google Ads and LinkedIn Ads as freelance marketing manager. Earlier I handled SEM and web at Azets. Day to day I work with SEMrush, Screaming Frog, Search Console and GA4.
Example projects:
- SEO audit and fix list ahead of a site migration
- Google Ads review after months of rising cost per lead
- Ongoing SEO and content support for Swedish and Norwegian markets
Pricing
- SEO or Google Ads audit: from €750
- Hourly consulting: €75–110/hr
- Ongoing search support: from €1,000/month
Final scope depends on site size, markets and how hands-on you want me. You get a fixed quote before we start.
Related reading
Can I hire you for just an audit?
Yes. A one-off SEO or Google Ads audit from €750 is the most common starting point. No retainer required, and you get a prioritised fix list you can act on immediately.
Do you implement, or only advise?
Both. I can deliver recommendations for your team to execute, or make the changes myself in your CMS and ad accounts. Most clients start with an audit and decide from there.
Which markets and languages do you cover?
I work in Swedish, Norwegian and English. I have run search for Nordic markets in-house and freelance, so keyword research, content and ads are handled by one person instead of three.
We already have an agency. Does that work?
Yes. I often act as a second opinion or the client-side specialist who reviews agency work, checks where the budget goes and keeps priorities honest.
How fast can you start?
Usually within one to two weeks. Ask about availability and I will confirm what is possible right now.