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Freelance Web Development: Frontend, Backend and the Bit in Between

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Many websites do not fail reach their goals, such as more lead conversions on page. They usually fail because of bad code, poor performance and low trust - or in other words: the gaps between the design, the build and the presented content.

That in-between space is where I spend most of my time.

I am a freelance web developer working across the full stack

From frontend in HTML, CSS and JavaScript to backend logic and custom functionality, WordPress when that is the right tool (I've worked with many different CMS), and the integrations that quietly hold everything together. I try to cover all bases best possible and over the last fifteen years I have learnt how to build and maintain sites, landing pages, calculators and lead-generation tools, usually for companies that needed the work done well rather than done by committee.

What makes me a slightly different hire is where I come from. My background is as much marketing as it is development. I have run campaigns, owned CRM systems, improved conversion rates and managed content operations, so when I build something I am already thinking about the click after the page loads, not just the page.

A faster site, a cleaner form, a tool that captures the right data... these are development jobs with a commercial point.

A short list of what I take on

Plenty of the problems I get called in for are not really technical at all, or at least not only technical. A landing page underperforms and everyone blames the offer, when in fact it loads slowly and the form asks for too much. Leads go missing and the campaign takes the heat, when the CRM connection was never wired up properly in the first place.

I enjoy untangling that kind of thing, because the fix is usually quicker than people expect and the result is easy to see.

Lets find out how I can help you

Some clients bring me in ad hoc, for an extra pair of hands or one specific build. Others scope a project up front — a new site, a migration, a set of landing pages, an integration — and we agree on it before starting. For continuous work I take monthly retainers, and a few companies keep me on as a part-time contractor so I am simply a regular part of the team.

Budget guidelines

Hourly development runs €75–€110, a half-day build or advisory session sits around €300–€450, project work tends to start from €750, and ongoing monthly support from €1,000. Part-time contractor setups I quote against hours and responsibility.

If your marketing and your website are tangled together — which they usually are — it may be worth reading my posts on freelance digital marketing and SEO, SEA and SEM consulting as well. Otherwise, take a look through my portfolio, or get in touch and tell me what needs doing.

Published by:

Carl Fallrep